March 29, 2021 | less than a minute read

An example of a post with an extremely long title about something rather interesting, with a quote, tweets, tags and a beautiful image in the header

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Andrew Jones

Solicitor, Commercial Law

Get in touch

Andrew Jones

Solicitor, Commercial Law

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It’s important to be mindful of the Google and social media potentials for the headline so that it not only attracts readers but also appears to an audience of prospective readers in the first place. the keyword-rich title will give a shout-out to Google so that placement on the search list is the most advantageous. In fact, because the title is one of the most important SEO parameters by which Google ranks the results, it must contain the page’s most important and traffic-driving keywords. To make the title stand out in as few added words as possible makes the difference between lots of clicks and yawns. A good thesaurus and dictionary will prove to be the writer’s best friends in the search for the most original choice of words to augment the keywords in that standout catchy title.